Let's Say You Have $1 Billion...
How valuable would it be to have a tool that both sorted NGOs by the services they performed and by how effective they were in doing so?
Read MoreMapping Flu
CDC does a remarkable and laudable job of influenza surveillance. Still, could it be improved? Maybe, yes…and probably, not.
Read MoreRisk versus Chance – What are the Odds?
A look at the words we use to describe the risk / chance / chances / odds / likelihood / possibility / probability of contracting infectious diseases.
Read MoreThe Responsibility to Report Results
The need to differentiate Results from Activity and Enumeration and why how NGOs and GOs can best keep faith with all of their stakeholders.
Read MoreSocial Media - Who's Engaging and Who's Engaged
Looking at 18, prominent, global health organizations to see what social media they are using and what levels of engagement they achieve.
Read MoreWhy CVS Should Retain Target’s ClearRx System
From the perspective of packing, labeling, and design, why CVS should replace its amber pill bottles with Target’s ClearRX system.
Read MoreApple’s ResearchKit Could be Transformative
Given all the hoopla at the launch of Apple Watch, you’d be forgiven if you missed a short segment that day (March 9, 2015) where Apple introduced an app-building suite called ResearchKit. Designed to make it easier for medical researchers to conduct large-scale studies, it has the potential to be a game-changer in public health.
Read More“Idea-Raising” – Soliciting Ideas, not just Funds
Soliciting ideas can be as helpful ––and powerful–– as soliciting funds.
Read MoreBalancing Need and Hope
Why NGOs need to thread the needle on balancing descriptions of need with expressions of hope in all of their communications.
Read MoreErasing the Stigma of Ebola by Image and Word
Could an image on a t-shirt and a simple change in language help erase the stigma of Ebola?
Read MoreTime for (BLUE)™ or (YELLOW)™ ?
Given the remarkable success of the (Red)™ campaign to fund AIDS research and treatment, might similar campaigns to fight tuberculosis (Blue)™ and malaria (Yellow)™ make sense?
Read MoreMedicine Blues?
A look at the 100 best-selling prescription pharmaceuticals reveals the extent to which the color blue predominates in their logos and branding.
Read MoreThe Global Fund for...Health?
The Global Fund recent made subtle shifts in its branding. Was it signaling a shift in its mission as well, from concentrating on three diseases to a broader approach to health generally?
Read MoreGavi: A New Brand
How does Gavi’s new branding compare to its previous version?
Read MoreGAVI: The Power of Music
Music is remarkably powerful in its ability to evoke emotions. As Gavi demonstrates in a recent video, it should not be overlooked in communicating your message.
Read MoreCVS: Trading a Negative Space for a Positive Image
CVS has made a dramatic change to its front-of-store display space. Are they giving up some short-term revenue for a longer-term repositioning?
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